The nation large-scale Retail business major economic target and the principal commodities sale situation's authority statistical data was delivered to nine herd kings the other day about 2008 (China) in the Limited company founder Lin Congying's hand. This by China Business coalition, union announcement's and so on Chinese nation commercial the message center 2008 year each kind of realization of goods champion announcements demonstrated that west nine herd kings the trousers 9th time protect the championship of this kind of product synthesis percentage of first.
Displays well in the economical counter potential also has seven wolves, an its newest announcement's 08 year annual report demonstrated that last year sold the business income to amount to 1,600,000,000 Yuan, grew 87.02% compared to the same period; The net profit 150,000,000 Yuan, grow 72.50% compared to the same period.
When the labor force, raw material cost rise, the whole world financial storm and so on many disadvantage factors cause the Chinese apparel industry faced with the most sticky patch, from southeast coast's these men's clothing brand not only displays strongly anti-falls the nature, and the colony type development momentum stamina is strong. But worsens in the export situation, Guangdong, Shandong, clothing big provinces and so on Zhejiang start reforms when the domestic market, Fujian sends the men's clothing should how to deal with the market divergence aspect?
Channel plan monopolistic position
According to the Chinese Iwu small commodity net newest issue's 09 men's clothing attention brand and the year men's clothing top-notch brand place disclosed that enters the first ten men's clothing brand to have 7 from Fujian. Other 3 besides a Zhejiang men's clothing brand,（Related Articlespunk baby clothes A euro turbulence affects the Ch）, have the foreign capital brand to pass in review 9,10th in addition. The Chinese Clothing Association people in charge indicated that as soon as the above place or may peep Fujian to send the men's clothing present market channel's monopolistic position.
The investigation learned, Zhejiang, Guangdong, Fujian, Jiangsu, Shanghai, Beijing and so on is men's clothing strong province, before this, take Shanghai, Ningbo, Wenzhou sends the men's clothing industry colony as representative's Zhejiang, take Jinjiang, the stone lion sends the men's clothing industry colony as representative's Fujian, as well as with the aid in the Hong Kong and Macao independent growth's Zhujiang Delta men's clothing industry colony, has the red gang tailor background Zhejiang tectonic plate to occupy the leading position.
But in the recent five years, install take the middle-grade leisure as the main force seven wolves, the favorable court attendant, the vigor tyrant, seven signs, nine herd kings, the talented person, altogether dances with the wolf, tiger eight Fujian sends the men's clothing to be sudden appearance, the network reaches 2000 scales basically, the terminal retail sales also in 12 ~ between 4,000,000,000 Yuan. With elegant Gore, village lucky, reports good news main attack domestic high-end and an urban western-style clothing domain and so on bird Zhejiang sends the brand to compare, Fujian sends the main attack gentleman jacket, west the trousers market, walks the popularity in 23 markets to specialize in selling the route. Because takes the brand marketing and the channel construction, suppressed once the strength to occupy the superior Zhejiang men's clothing very quickly.
Chinese Clothing Association Secretary General Wang Zhuo believed that because the financial crisis affects, when consumer shopping emphasizes the usability and the performance-to-price ratio. Perhaps because of this,kids clothes, when Zhujiang Delta export-orient economy area of concentration enterprises and so on Dongguan many fall into the underproduction, when reduces staff, Fujian sent the men's clothing to be actually same as the old times, in short worried for the labor force. The Fujian Labor department disclosed that Spring Festival just crossed, the vigor tyrant supports in the factory entrance incurs the work tickets printed with number of workpoints together. But Jinjiang of a country splendor three big shoes material giants at a local job fair, only the lathe worker namely takes 800 people, the formation labor takes 400 people; Jordan advertises for more than 1000 people; Step and so on manufacturers even work especially in Jinjiang and under the social security bureau's help, goes to Guangdong to recruit workers far.
Seeps the clothing to have custom-made the market
However, what is worth paying attention, worsens under the export situation, Guangdong, Shandong, clothing big provinces and so on Zhejiang start to reform the domestic market, Fujian send the men's clothing inevitable ground near the market divergence aspect.
The author found that seven wolves, Fujian factions and so on seven signs start to carry on the channel to adjust and continue to expand the network. However, the market analysis public figure believed that the Fujian faction has the sign not to have,kids clothes, namely in pays great attention the brand, at the same time which the channel constructs, because inherent buys the hand system, is short of the epidemic factor in the men's clothing brand design aspect, therefore should let more designers enter.
Is responsible to design and researches and develops nine herd kings the related personnel to tell the author, in last March, the Italian well-known designers and consulted Consultant DiBella to become nine herd king chief designer officially, was responsible for the product fashion localization and the design research and development, wanted to cause the company product and the brand localization and the international level official trail connection.
In addition, nine herd kings plan the next month to promote the terminal in the partial exclusive agencies to have custom-made the service, solves because of the build, reasons and so on height and waist cannot buy the appropriate clothing's part special customer need. We are stepping up the structure to have custom-made the service system 0.9 herd kings (China) Limited company General Manager Chen Jiaya to indicate that at the appointed time the consumer may carry on directly in nine herd king mesh point has custom-made the application, after the terminal gate shop meets the list, directly to the factory under the list,kids clothes, because has abbreviated the middle subsidiary company, the business agent and alliance business many links, in after a week may receive the production, express has custom-made the clothing.
Intensifies day by day in the domestic men's clothing brand competition, the profession mixes the cards under the background which is unavoidable, the analyst believed that Fujian sends men's clothing's marketing structural adjustment, will consolidate its market niche hopefully.
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